The Start Targeting button is disabled when switching to Targeting Mode for pages in AEM.
The issue is that a Brand has not been created. To resolve this, simply create a Brand.
Navigate to Personalization --> Activities
Create a Brand
Now that the Brand is reflected in the Targeting Mode of the page, the Start Targeting button is still disabled. To enable it, create an Activity now.
Select the Targeting Mode: ContextHub or Adobe Target (Adobe Target license required). The Adobe Target option also allows you to enable A/B testing.
Now that the Start Targeting button is enabled, you can begin targeting the content for different experiences and configure other activity settings.
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